Producers Blog
Have You Noticed?
Ready for More. You’ve heard this phrase from us quite a bit throughout the last year. Although this statement encompasses many different aspects of our company, the overall idea of the statement “Ready for More” really defines who we are at Producers Hybrids and has prompted us to transform ourselves to better fit this mantra.
Have You Noticed?
You may have noticed some aesthetical changes more recently. Our brand colors have evolved to red, black and white. These colors are found in our logo, on our pickups, at farm shows and other marketing materials and apparel throughout the company. The biggest change you may have noticed is our logo.
When we were founded in 1987, the Midwest seedsmen who founded the company were devoted to developing a seed company based on three basic values: respect for people, integrity in business and fairness to the farmer. We are still devoted to these three core values, along with a drive to push forward and provide the best genetics and products to our customers. This blend of past and present can be seen in our newly updated logo.
The Producers Hybrids logo is our brand identity. Over the course of the last 25 years, our logo has taken on a life of its own without consistency. Our logo needs to represent the brand with consistency, which is why we have decided to make a few changes. We value the history of the company and the humble beginnings, and this shines through in the same crescent and Producers Hybrids type that appear in our logo.
Are You Ready for More?
Producers Hybrids is a leader in the seed industry, and our logo and brand image have evolved to support this. As part of AgReliant Genetics, the third largest corn and soybean seed company in the United States, we are growing fast and our dealers and customers demand leadership, professionalism and progression from the Producers Hybrids brand. Our newly updated logo and brand image showcase our strength and leadership in the seed industry. We look forward to continued growth and new partnerships while never forgetting our humble beginnings. We are truly Ready for More, and our brand and logo are, too!
